More on PayPerPost

It appears that blogging for cash, in general, and Pay Per Post, in particular is really gaining momentum. I just read that PPP just secured $7mm in venture capital funding. I'm really curious to see what kind of expansion will come of this additional funding, and what it means for bloggers. In the last several weeks, I've definitely seen a lot more opportunities available for bloggers, and better paying ones at that.

Although I'm reasonably new to all of this (I just started doing it in January of this year), I guess, in the scheme of things, I'm an early adopter, since PPP's paid blogging service was only launched last June. I sort of jumped into working with PPP without doing any research on them, but having done so since beginning work with them, I have to say that I like what I've learned, so far. The company was founded by a guy named Ted Murphy, who seems to have a pretty strong background in 'viral marketing.' PPP is the preeminent 'consumer generated advertising network', so it makes sense that they're the ones securing the vc funding.

Anyway, I am constantly telling anyone I know that is interested in earning some extra, easy money, about paid blogging. If you're interested, I think PPP is the company to start with. Here's the text of the press release I read today:

The PayPerPost Revolution Accelerates, Sponsored Blogging Marketplace Secures $7 Million Series B

Draper Fisher Jurvetson leads round and joins Board of Directors

ORLANDO, FL – (June 12, 2007) – PayPerPost, the leading marketplace for advertisers to reach bloggers and other consumer content creators, today announced it has completed a $7 million second round investment led by Draper Fisher Jurvetson, an investor in the company's Series A and one of the world’s leading high-technology venture capital firms. The financing brings the total amount of capital raised by PayPerPost to over $10 million, giving the company considerable resources for further development as the industry’s leading Consumer Generated Advertising marketplace. Additional participants in the round include existing investors Inflexion Partners and Village Ventures as well as new investor DFJ Gotham. With this investment, DFJ Managing Director Josh Stein also joins PayPerPost’s Board of Directors.

“PayPerPost created this exciting new advertising space and has established itself as the industry leader,” said Ted Murphy, chief executive officer of PayPerPost. “Although we’ve only used a portion of our first round capital, this added support from investors unlocks significant growth potential. Our content creator and advertiser ROI metrics clearly demonstrate the upside for PayPerPost’s model. We intend to use this capital to build the infrastructure, visibility and professional expertise necessary to reach and retain a greater network of advertisers and content creators than ever before.”

Since its founding in June of 2006, PayPerPost has signed more than 6,500 advertisers to its groundbreaking service, which has enabled Consumer Content Creators to be compensated for their efforts discussing specific companies, products or services via blogs, videos or other media. The content creators are required to disclose relationships with advertisers on their blog, providing transparency for the end reader. Over 125,000 Internet postings, most in the form of blogs, have already earned money for their creators through PayPerPost’s innovative marketplace. PayPerPost recently released PayPerPost Direct, a disruptive new service that allows advertisers to contract and negotiate directly with individual bloggers they identify through a safe, managed system.

“PayPerPost has laid a strong foundation for the future,” noted Tim Draper, founder and managing director of Draper Fisher Jurvetson. “It continues to attract a critical mass of participants from both the advertising and blogging communities. Analogous to Overture’s sponsored search model, we believe PayPerPost’s business model holds disruptive potential and will enable the company to thrive in the evolving paid-content arena.”

To mark the $7 million dollar funding, PayPerPost has launched a new website detailing the company’s service offering at http://www.payperpost.com. Bloggers and advertisers can easily sign up at the site and begin leveraging the self service marketplace.